Real Estate Agent Rob Thomson of Jupiter’s 7 Important Real Estate Marketing Tips for 2021

by | Apr 22, 2021

During these unprecedented times, the digitalization of real estate services continues to accelerate. Real Estate Agent Rob Thomson of Jupiter provides the following pointers to guarantee that you innovate and refine your marketing tips to keep up with competitors. If you’re a:

  • Managing Broker, Admin, Real Estate Agent, or anyone intent on improving the way you promote and market your real estate business.
  • Startup that’s interested in tools, strategies, and marketing tactics to increase your chances of getting referrals, generating new business, and staying ahead of the competition.
  • Professional who’s worked in a brokerage, real estate firm, and is knowledgeable about the process of selling and buying real estate,

The following are several of the most important real estate marketing tips that you should consider applying to your business strategy in 2021, especially if you’re somebody who wants:

  • A less reactive and more focused way to promote your business.
  • More options that’ll allow you to respond to unpredictable industry challenges.
  • To come up with a marketing system for your business that doesn’t overly rely on advertising.
  • A greater sense of control over your buyer and seller pipeline.
  • To maintain a competitive edge by evolving with the call of the times and implementing changes to your marketing strategies when necessary.

Without further ado,

Tip# 1: Add a Personal Touch to your Brand

Once you’re able to pinpoint your target audience, come up with your sales pitch, and the manner of delivery you want to use, consider unique and exciting ways to add a personal touch to your brand. You can personalize business cards, social media pages, company websites, email signatures, and other marketing platforms to make people recognize and set you apart.

Undoubtedly, people like to collaborate with fellow humans. If you share with prospective clients even just a glimpse of who you are as a person, they’ll be more likely to work with you.

Tip# 2: Leverage Content Marketing

The recent pandemic has ushered in a period of economic instability and financial unrest, forcing many companies to cut back on investment to stay afloat during this difficult time. The real estate industry hasn’t been spared as realtors find themselves in need of less expensive yet still effective marketing ideas.

The recent pandemic has ushered in a period of economic instability and financial unrest, forcing many companies to cut back on investment to stay afloat during this difficult time. The real estate industry hasn’t been spared as realtors find themselves in need of less expensive yet still effective marketing ideas.

Tip# 3: Learn to Conduct Virtual Tours

Since in-person home tours are challenging to perform, given the current situation, shifting from open houses to virtual tours is necessary to make the buying or selling process safer and easier for your clients.

Prospective buyers should be able to look at properties remotely, at the comfort of their houses. This point, in particular, is where the value of real estate video marketing is highlighted, a trend that will surely continue in 2021 and beyond.

Tip# 4: Establish a Fully-Functional Website

Your digital marketing efforts begin and end with your online site. For this reason, it’s imperative for you to have a fully functional website that’ll help shore up your entire real estate marketing strategy.

Make sure to have a responsive website design that can quickly adapt to any device and offers several search options, so buyers can easily seek out the ideal property for them.

Adaptability is crucial now more than ever since more than half of search queries online are coming from mobile devices. You’d want your clients to have the best experience when they’re on your site, regardless of the search method they’re using, to minimize bounce rate and help turn site visitors into loyal clients.

Tip# 5: Setup and Optimize your Google My Business Page

Setting up Google My Business allows you to manage and monitor how your real estate company appears in Google Search and Maps listings. Make sure to fill out your profile completely, including the name, address, and contact number of your business, for it to show up properly on Google’s three-pack map listing. You’d want to appear in Google Local 3-packs since searchers pay attention to the visual elements of the map, ratings, notable site, directions links, and the call button on mobile devices.

Making it to the top-three listing in your region increases your chances of attracting high-quality local leads.

Tip# 6: Create Local Landing Pages

A real estate landing page is a single page on your website dedicated to a particular area of your target market. It’s essential to have if you’re after leading different visitor types to your site and capturing higher quality online leads.

You may target keywords such as “guide to purchasing real estate in Florida,” for example. Directing your visitors to a landing page offering a free guide to making a real estate purchase in Florida yields much better results than pointing them to your generic home page.

According to research, companies with 40 or more landing pages attract 120% more leads than those with fewer than five, so you need to apply different real estate landing page methods, specifically local landing pages.

Tip# 7:  Ask your Clients to Review your Services

Like other businesses online, your company’s star rating is the number one influencing factor that affects your prospective clients’ purchasing decisions.

Furthermore, reviews provide an opportunity for your customers to share with other users their experiences with your brand in the most authentic way. Since they have a prominent presence on most search engines, they impact your business’s reputation considerably.

Take control of your brand by actively asking for reviews from your satisfied clients and making it easy for them to post on different sites.

Key Takeaway

As a real estate professional amid uncertainty brought upon by a far-reaching health crisis, knowing the lay of the land is crucial if you want your business to thrive this year and beyond.

Undoubtedly, marketing is a fundamental component of your success as a realtor. Take it from real estate agent Rob Thomson of Jupiter and take the time to customize your marketing tactics to fit your needs, your personality, and finally, your business.

Contact Information